How Nigeria Popular artist, Falz, shared free ice-cream as a marketing strategy

 The entertainment industry in Nigeria is thriving so well. Actors, Artists, comedians, influencers, content creators and creatives are going the extra mile into putting their crafts out there and most importantly, around the globe. 

Do you agree or not? If you agree, thank you! But if you don’t, please read the next paragraph. Let me tell you how one of the popular Nigerian artists put his craft out there by promoting it in a creative way. 

Falz the bad guy released a new single titled ‘’Ice cream’’ and as a way to promote the song, he did street marketing. 

He had a customized ice cream van placed in strategic locations in Lagos state and he shared free ice cream to the fans that visited his van. You might be thinking, that’s not mind-blowing enough😏 

Check out the next big reward he gave. 👇

1. An all-expense-paid trip to Dubai

2. A customized ice-cream merch T-shirt 

To win the first prize, you need to go to his website www.falzicecream.com and answer 20 questions which were based on his song ‘’Ice cream’ 

To win the second prize, you need to answer a good number of questions correctly which were based on his song ‘’Ice cream’

You might be wondering, what then is a big idea or how does this help promote his song? 

So here’s the thing you can’t answer the 20 questions correctly without watching the video. Also, you can’t also answer the 20 questions correctly by watching the video once. 

Basically, you have to watch the video severally to get the 20 questions correctly to win an all-expense-paid trip to Dubai. This gave his video more views on Youtube because a lot of people wanted to win the grand prize. 

Like, who wouldn’t want to win a trip to Dubai! It’s like the 2nd Disney land of our time.