Top Trending Ad Campaign
One of the top trending ads in Nigeria is definitely one I'm in love with. It's an ad campaign titled ''Padi of life'' by Aquafina, a premium drinking water brand. You might be wondering, what does Padi mean? Padi is a Nigerian slang which means friend. The word is mostly used by teenagers and youths. As a Nigerian, I've learnt that for someone to call you their 'Padi', means you hold a special place in their heart. I hope I'm letting you in on what 'Padi' truly means and I hope you understand. Back to Aquafina campaign tagline 'Padi of life' They used ‘Padi of life’ as an adjective to describe the significance of their water to their audience. Now, I think this is cool. What exactly makes this tagline mindblowing? It's the stories they created through it. Stories that are interesting, relatable, and emotional. Below is one of the ads. Hopefully, you'll enjoy it just as much as I do.